Dr Polina Ermolaeva, Kazan Federal University, Russia,

Larry Saha Seminar Room 2175, Level 2, Haydon-Allen Building, ANU

This study provides insights on the Russian people awareness of green technologies and the level of their adaptation in their daily social practices. It discusses definitions of green technologies in connection to the theories of green society and green culture. Furthermore, the research offers an authors’ empirical data (n=400) in the form of the case study (Kazan, Republic of Tatarstan, 2012) on the people’ green technologies awareness, different types of green behavior and environmental lifestyle; evaluates correlates of people’ green behavior with sociodemographics and social context variables. Factor analysis shows the two highly interpretable types of people’ levels of green technologies adaptation are present: “Innovative Type” and “Conservative Type”.